gopro stock — Complete Guide for Investors

This guide explains gopro stock (GPRO) — the Nasdaq-listed equity of GoPro, Inc. — covering company background, ticker/listing details, products, financial trends, trading history, risks, recent ca...

2024-07-03 05:59:00

By Blockchain Lexicon

Article rating

4.2

113 ratings

Bitget offers a variety of ways to buy or sell popular cryptocurrencies. Buy now!

A welcome pack worth 6200 USDT for new users! Sign up now!

GoPro (GPRO) — Stock

Quick note: "gopro stock" refers to the Nasdaq-listed equity of GoPro, Inc. (ticker: GPRO). This page explains the company’s business, listing details, trading history, financial performance, ownership, risks, and investor resources. It is not about cryptocurrencies or tokens.

Introduction

The topic of gopro stock often surfaces among retail and institutional investors interested in hardware companies pivoting toward software and subscription revenue. In this guide you will learn what GoPro does, how the GPRO ticker is listed and traded, historical milestones (including the IPO), business model shifts, typical investing risks, and where to verify the latest quotes and filings. Readers will leave with practical pointers on tracking gopro stock and a checklist of catalysts to watch.

Company overview

GoPro, Inc. is a consumer electronics company best known for the HERO line of action cameras, 360/Max cameras, mounts and accessories, and companion software and subscription services. Founded in 2002 by Nicholas Woodman, GoPro built a strong brand around action and adventure sports content. The company’s product ecosystem includes:

HERO series action cameras (multiple generations)
MAX / 360-degree cameras
mounting accessories and spare parts
Quik editing software and mobile apps
Cloud backup and subscription plans (sold as recurring services)

GoPro is headquartered in the United States and primarily serves consumers in North America, Europe, and select international markets. Over time the company has shifted attention from one-time hardware sales toward software-enabled experiences and subscriptions to capture recurring revenue.

Ticker and listing information

Exchange: Nasdaq
Ticker symbol: GPRO
Primary share class: Common stock (listed under GPRO)
ISIN: (check the company’s investor relations or official filings for the current ISIN)
Market hours: Regular Nasdaq hours (pre-market and after-hours trading exist; many public data feeds are delayed by 15 minutes unless otherwise noted)

GPRO is commonly classified in the micro-cap to mid-cap band depending on market price fluctuations. Market-cap bands change with share price; always confirm the current market capitalization through official market data or the company’s investor relations page. Market data shown on public portals may be delayed; use SEC filings and the GoPro investor relations site for authoritative figures.

Corporate history and milestones

Founding and early years

GoPro was founded in 2002 by Nicholas (Nick) Woodman. The company gained traction by targeting action-sports enthusiasts with rugged, mountable cameras that captured immersive footage. Early viral content, endorsements by athletes, and an expanding accessory ecosystem helped scale sales. GoPro established a distinct brand identity tied to experiential video creation.

IPO and listing

GoPro completed its initial public offering in 2014 and listed on the Nasdaq under the ticker GPRO. (Historical IPO materials state the offering date and price — consult the company’s S-1 filing for precise IPO date, offer price and proceeds.) The IPO brought wider analyst coverage and retail investor interest, and the stock’s volatility has been notable since listing.

Recent corporate milestones

In recent years GoPro has pursued several strategic shifts:

Increasing emphasis on subscription services (cloud backup, enhanced editing and storage features) to build recurring revenue streams.
Product iterations across HERO camera generations and expanded software features (AI-assisted editing, improved stabilization, higher-resolution capture, and live streaming enhancements).
Operational adjustments, supply-chain management efforts and cost structure optimization in response to competitive pressures and changing demand.
Periodic share buyback programs and capital allocation decisions disclosed in investor presentations and SEC filings.

As of the most recent company reports, management has cited subscription growth and software improvements as strategic priorities. For the latest, consult GoPro’s investor relations and SEC filings.

Products and business model

GoPro’s business mixes hardware and software:

Hardware: HERO action cameras remain the primary revenue driver historically. New model cycles, form-factor improvements, battery life, image stabilization, and accessory ecosystems are core hardware selling points.
Accessories: Mounts, protective cases, batteries and specialty accessories extend wallet share per user and support the camera product line.
Software & Services: Quik editing apps, cloud backup, and subscription tiers (often branded as premium offerings) are central to GoPro’s effort to diversify into recurring revenue. These services include automatic upload, cloud editing assistance, and multi-device access.
Sales Channels: GoPro sells through direct e-commerce on its site, retail partners, distributors and third-party online marketplaces.

Monetization mix historically skewed toward one-time hardware sales, but management has repeatedly stated an objective to grow software and subscription as a higher-margin, more predictable revenue stream.

Financial performance

Note: Financial figures move each quarter. For the most current and auditable numbers, refer to GoPro’s SEC filings (Form 10‑Q / 10‑K) and the company’s investor-relations releases.

Revenue and profitability trends

GoPro’s revenue trend has been cyclical and tied to product release cycles and broader consumer electronics demand. Hardware revenue contributes a large share of total sales, producing variable top-line results across product cycles. Management efforts to grow subscription revenue aim to stabilize revenue profiles and potentially improve gross margins over time. Profitability has fluctuated: GoPro has experienced both profitable quarters and reported net losses in different periods, driven by product cycle timing, restructuring charges, marketing spend, and R&D investments.

Key financial metrics

For definitive figures — annual revenue, net income (loss), EPS, gross margin, cash and debt balances — consult the company’s latest 10‑K and most recent 10‑Q. Market data portals and financial aggregators also present summarized metrics, but filings are the primary source. When reviewing these numbers, note seasonal trends and non‑recurring items disclosed by the company.

Quarterly results and guidance

GoPro reports results on a quarterly schedule. Product launch calendars and holiday-season demand commonly influence Q4 performance. Management historically provides quarterly commentary and, at times, forward guidance. Check the latest earnings release and management commentary for up-to-date guidance.

Stock price history and trading data

As with financial figures, stock quotes are real-time and change intraday. Use the listed sources (market data portals and GoPro investor relations) to obtain the latest price, 52‑week range, and market-cap data.

Historical price performance

Since its IPO, gopro stock has shown high volatility — with multi-year drawdowns and rebounds related to product cycles, earnings surprises, and investor sentiment around hardware-to-software transition prospects. Notable milestones include the IPO pricing year (2014) and subsequent periods of strong retail interest during product launches.

Recent trading metrics

Common metrics investors track include:

52‑week high / low range — helps identify multi-month volatility.
Average daily volume — measures liquidity and how quickly positions can be entered/exited.
Float and shares outstanding — useful to assess potential for rapid price moves and the impact of insider holdings.
Market capitalization band — whether GPRO is currently categorized as micro-cap or mid-cap.

Data portals such as market news sites and charting platforms provide these metrics; always verify timestamps and whether data are delayed.

Corporate actions affecting the stock

GoPro historically has not paid a regular dividend. Share repurchases have been used at times as a capital-allocation tool; any buyback program is announced via press release and detailed in SEC filings. There have been no widely-adopted stock splits or reverse splits in the company’s public history that materially altered share count on a recurring basis — check recent filings for any announced changes to capital structure.

Ownership, insiders and institutional holders

Major ownership categories for gopro stock typically include founder/insider holdings, institutional investors, retail shareholders, and employee-held shares. Nicholas Woodman (founder) has been a notable insider and long-time public face of the company; his holdings and any insider transactions are reported in SEC filings (Forms 3/4/5 and proxy statements). Institutional ownership and changes in major holders can be tracked through public filings and market-data services.

For the latest holder composition and insider filings, consult GoPro’s proxy statements and the SEC’s EDGAR database.

Analyst coverage and market sentiment

Analyst coverage of gopro stock has varied over time. Coverage typically includes buy/hold/sell recommendations and price targets from sell-side analysts. In addition to traditional analyst reports, retail sentiment and social platforms can influence market moves; indicators such as message-board activity and StockTwits threads have historically reflected spikes of retail interest.

When assessing analyst consensus, pay attention to:

The distribution of recommendations (buy/hold/sell)
Recent revisions to price targets after earnings or product announcements
The time-stamp of each analyst note; older coverage may not reflect recent strategy shifts

Market sentiment indicators should be used in conjunction with fundamentals and filings.

Trading characteristics and risks

Volatility and short interest

GPRO can exhibit elevated volatility compared to large-cap, well-diversified companies. Short-interest levels (percentage of float sold short) may amplify volatility when rapid covering occurs. Check short-interest reports published by exchanges and data providers for up-to-date short-interest metrics and days-to-cover calculations.

Liquidity and retail-driven behavior

Daily trading volume is an important liquidity metric; thinner trading sessions can increase bid-ask spreads and slippage. Retail-driven narratives or meme-stock dynamics may cause abrupt intraday moves — monitor volume alongside price changes to gauge the strength and sustainability of moves.

Key investment risks

Investors in gopro stock should consider several industry and company-specific risks:

Competition: Smartphone cameras and other action-camera manufacturers press on GoPro’s addressable market.
Hardware reliance: Heavy dependence on one-time hardware sales can create cyclical revenue patterns.
Execution risk: Shifting to subscriptions and software requires successful product development and user adoption. Failure to convert hardware buyers into paid subscribers is a material risk to expected margin improvement.
Supply-chain risks: Component shortages, shipping delays or manufacturing disruptions can affect product availability and costs.
Financial risks: Periods of net losses, restructuring costs, or unexpected charges can pressure balance-sheet metrics and investor sentiment.

This is not an exhaustive list; refer to the company’s risk disclosures in Form 10‑K for a complete description.

Recent developments and catalysts

Investors and observers watch specific events that can materially affect gopro stock:

Quarterly earnings reports and management guidance updates.
New product launches (new HERO camera generations, MAX / 360 upgrades, accessories).
Subscriber growth metrics and updates to subscription offerings, including pricing changes and feature rollouts.
Capital-allocation announcements such as share buybacks or debt refinancing.
Significant partnerships or distribution deals that could expand reach.
Leadership changes or board-level governance shifts.

As of the latest company releases, management continues to highlight subscription growth and product roadmaps as primary catalysts to monitor. For precise dates of upcoming earnings or key investor events, consult GoPro’s investor relations calendar.

Corporate governance and management

GoPro’s governance framework includes a board of directors and executive management team led by the CEO. Nicholas Woodman has been a central figure historically; management biographies, board committee charters, and governance practices are available in the company’s proxy statements and corporate-governance materials. Investors should review:

Executive compensation disclosures
Board independence and committee composition
Shareholder rights and anti-takeover provisions (if any)

Any material governance controversies or leadership transitions are disclosed through press releases and SEC filings.

Regulatory, legal, and litigation matters

Public corporations may face product liability claims, patent disputes, consumer lawsuits, or regulatory inquiries. Significant legal proceedings or settlements are disclosed in SEC filings and can affect financials or reputation. Review the company’s periodic reports and legal proceedings section for current matters. As of the most recent filings, refer to the company’s Form 10‑Q/10‑K for an itemized summary of ongoing legal exposures and contingencies.

Investment considerations

Below is a balanced, non‑advisory summary investors often use when evaluating gopro stock:

Potential growth factors:

Transition to subscription and software services that could increase recurring revenue and margins.
Strong brand equity and loyal user base in action-sports and creator communities.
Continued hardware innovation and ecosystem expansion.

Counterarguments and headwinds:

Heavy historical reliance on cyclical hardware sales and product refresh timing.
Competitive pressure from smartphones and other camera brands reducing addressable market growth.
Execution risk in converting hardware buyers into sustainably paying subscribers.

Where to find authoritative information:

GoPro investor relations site for press releases, earnings slides and event calendars.
SEC EDGAR for all filings (10‑K, 10‑Q, 8‑K, proxy statements, insider trading forms).
Reputable market-data portals and financial news outlets for price quotes and analyst coverage. For trading or custody options, consider regulated brokerages and exchanges.

Remember: This content is informational and not investment advice. Always perform your own due diligence and consult licensed professionals if you need personalized financial guidance.

References and data sources

Primary sources to verify figures and statements include:

GoPro Investor Relations (official press releases, earnings transcripts and filings)
SEC filings (Form S‑1 historical IPO filing, annual Form 10‑K, quarterly Form 10‑Q, current reports Form 8‑K)
Market data and quote providers such as MarketWatch, Yahoo Finance, TradingView and Business/Markets Insider
Historical price and fundamental data aggregators (e.g., Macrotrends)
Retail community platforms (e.g., StockTwits) for sentiment context

As of the date you read this article, verify time-sensitive metrics (market cap, share price, 52‑week range, short interest) directly from the above sources because those values update continuously.