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What is Veritone, Inc. stock?

VERI is the ticker symbol for Veritone, Inc., listed on NASDAQ.

Founded in 2014 and headquartered in Irvine, Veritone, Inc. is a Advertising/Marketing Services company in the Commercial services sector.

What you'll find on this page: What is VERI stock? What does Veritone, Inc. do? What is the development journey of Veritone, Inc.? How has the stock price of Veritone, Inc. performed?

Last updated: 2026-05-13 08:05 EST

About Veritone, Inc.

VERI real-time stock price

VERI stock price details

Quick intro

Veritone, Inc. (NASDAQ: VERI) is a leader in human-centered enterprise AI, providing the aiWARE operating system that orchestrates machine learning models to transform unstructured data into actionable intelligence. The company primarily serves the public sector, media, and entertainment industries.

In 2024, Veritone reported annual revenue of $92.6 million, a 7% year-over-year decrease, as it pivoted toward a pure-play AI software model by divesting its media agency. For 2025, the company projects revenue growth of approximately 21% (midpoint $112 million), driven by strong expansion in its Public Sector and Data Refinery initiatives.

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Basic info

NameVeritone, Inc.
Stock tickerVERI
Listing marketamerica
ExchangeNASDAQ
Founded2014
HeadquartersIrvine
SectorCommercial services
IndustryAdvertising/Marketing Services
CEORyan S. Steelberg
Websiteveritone.com
Employees (FY)446
Change (1Y)−41 −8.42%
Fundamental analysis

Veritone, Inc. Business Overview

Veritone, Inc. (NASDAQ: VERI) is a leading provider of enterprise AI software, applications, and services. The company is best known for its proprietary operating system for artificial intelligence, aiWARE™, which orchestrates an expansive ecosystem of cognitive engines to reveal actionable insights from vast amounts of structured and unstructured data.

Detailed Business Modules

1. aiWARE™ Operating System: This is the company's core technology. Unlike traditional AI platforms that rely on a single algorithm, aiWARE integrates hundreds of third-party and proprietary cognitive engines (e.g., transcription, face recognition, sentiment analysis, object detection) into a single interface. This allows users to process data—especially audio and video—at scale and in real-time.

2. Software & Services (SaaS): Veritone offers specialized applications built on aiWARE for specific industries:
- Media & Entertainment: Tools for content licensing (Veritone Licensing), digital asset management (Veritone Digital Media Hub), and automated ad-attribution for broadcasters (Veritone Attribute).
- Public Sector: Applications like Veritone Contact and Veritone Redact, which help law enforcement agencies automate the redaction of sensitive information from body-cam footage and manage evidence more efficiently.
- HR Solutions (Veritone Hire): Following the acquisition of Broadbean, Veritone has become a major player in programmatic advertising for recruitment, helping companies optimize their job postings through AI-driven distribution and analytics.

3. Managed Services: This includes Veritone's content licensing agency, which represents premier libraries (such as NCAA and Bloomberg) and uses AI to help creators find and license specific footage quickly.

Commercial Model Characteristics

Veritone operates primarily on a Software-as-a-Service (SaaS) model, characterized by recurring subscription revenue. Additionally, the company generates revenue through Consumption-based fees (based on the volume of data processed) and Transaction-based fees (particularly in its recruitment and licensing businesses). This diversified approach allows them to capture value from both long-term enterprise contracts and high-volume transactional markets.

Core Competitive Moat

- Ecosystem Aggregation: Veritone’s "engine-agnostic" approach is its biggest strength. By orchestrating hundreds of different AI models, they offer a breadth of capability that single-point AI providers cannot match.
- Intellectual Property: As of late 2024, Veritone holds a significant portfolio of patents related to AI orchestration and data processing.
- Industry Specificity: The company has deep integrations within the legal and broadcast industries, where data privacy and specialized workflows create high switching costs for customers.

Latest Strategic Layout

In 2024 and 2025, Veritone shifted its focus toward "Profitable Growth." This involved divesting non-core assets (such as its energy business) to lean heavily into Generative AI and Veritone Hire. The company is currently integrating Large Language Models (LLMs) into aiWARE to provide "Veritone Ask," a tool that allows users to query their media databases using natural language.

Veritone, Inc. Development History

Veritone’s journey is marked by its transition from a media-focused AI startup to a diversified enterprise AI powerhouse.

Early Foundation (2014 - 2016)

Veritone was founded in 2014 by brothers Chad and Ryan Steelberg, serial entrepreneurs with a history in ad-tech. They recognized that while the world was producing massive amounts of video and audio data, there was no efficient way to "search" or analyze that content. They began developing aiWARE to bridge this gap, focusing initially on radio and television broadcasters.

IPO and Expansion (2017 - 2020)

The company went public on the NASDAQ in May 2017. During this phase, Veritone focused on aggressive expansion through acquisitions and R&D. They expanded into the government and legal sectors, realizing that police departments and law firms faced the same "unstructured data" challenges as media companies. They also began acquiring specialized AI companies to bolster the aiWARE engine library.

Strategic Acquisitions & Diversification (2021 - 2023)

Veritone significantly broadened its footprint during this period:
- PandoLogic & Broadbean: In 2021, Veritone acquired PandoLogic for $150 million, followed by Broadbean in 2023. These moves transformed Veritone into a leader in AI-driven HR and recruitment technology.
- Enterprise Focus: The company moved away from being just a "tool" provider to becoming a strategic AI partner for Fortune 500 companies.

Optimization and Generative AI Pivot (2024 - Present)

Recognizing the shift in the AI landscape, Veritone streamlined its operations to focus on its most profitable SaaS segments. The 2024 financial reports highlighted a focus on reducing debt and improving non-GAAP net income. The company is now fully integrated into the Generative AI cycle, positioning aiWARE as the "governance layer" for enterprises using LLMs.

Analysis of Success and Challenges

- Success Factors: Early mover advantage in AI orchestration and a strong vision for "cognitive" data processing.
- Challenges: The company has faced pressure regarding its path to profitability. High R&D and acquisition costs led to significant losses in earlier years, requiring the current management to focus on cost-cutting and high-margin software revenue.

Industry Introduction

Veritone operates at the intersection of the Enterprise AI and Unstructured Data Analytics markets. According to Gartner and IDC, the demand for AI platforms that can manage "dark data" (data that is collected but not utilized, like video archives) is growing at a CAGR of over 25%.

Industry Trends & Catalysts

1. Generative AI Explosion: The rise of LLMs has increased the demand for platforms that can manage and govern these models within an enterprise environment.
2. Digital Evidence Management: Increased transparency requirements for law enforcement have led to a surge in demand for AI-driven redaction and evidence tools.
3. Programmatic Recruitment: The labor market's complexity has made AI-driven job distribution a necessity for large-scale hiring.

Competitive Landscape

Category Key Competitors Veritone's Position
Cloud Giants AWS (Rekognition), Google Cloud (Vertex AI), Microsoft Azure Partner and Competitor; aiWARE orchestrates these giants' engines.
Digital Asset Mgt. Adobe, Avid Technology Leader in AI-native search and automated metadata tagging.
HR Technology StepStone, Recruit Holdings Dominant in AI-powered programmatic ad distribution (Veritone Hire).
Public Safety Axon Enterprise (Evidence.com) Specialized provider of AI redaction and transcription tools.

Industry Position and Market Characteristics

Veritone is currently positioned as a "Niche Leader" in AI Orchestration. While it does not have the massive capital of Google or Microsoft, its aiWARE platform offers a unique "neutrality" that allows enterprises to use the best AI models from any provider without being locked into a single ecosystem.

Market Data (Latest Estimates):
- The Global Enterprise AI Market is projected to reach over $150 billion by 2030.
- Veritone's Software & Services revenue showed resilient growth in 2024, with a particular emphasis on increasing Annual Recurring Revenue (ARR) from high-value enterprise clients.
- As of Q3 2024, the company has focused on improving its balance sheet, successfully restructuring debt to provide a longer runway for its Generative AI initiatives.

Financial data

Sources: Veritone, Inc. earnings data, NASDAQ, and TradingView

Financial analysis

Veritone, Inc. Financial Health Score

Veritone, Inc. (VERI) is navigating a complex financial period characterized by strategic restructuring and liquidity challenges. While the company has taken aggressive steps to reduce debt and cut operational costs, it continues to report net losses. The following table provides a health score based on the most recent 2024 fiscal data and early 2025 performance indicators.

Health Metric Score (40-100) Rating Key Data Point (Latest Available)
Capital Structure 55 ⭐️⭐️ Repurchased $50M in convertible notes; net debt remains a focus.
Revenue Stability 65 ⭐️⭐️⭐️ FY 2024 Revenue: $92.6M (Down 7% YoY); 67% from SaaS subscriptions.
Liquidity Position 45 ⭐️⭐️ Current Ratio ~0.71–0.97; liquidity covenants recently adjusted to $10M.
Operational Efficiency 60 ⭐️⭐️⭐️ $13M+ in annualized savings from Q1 2024 restructuring.
Profitability Trend 50 ⭐️⭐️ Non-GAAP net loss improved to $40.8M in 2024 from $46.1M in 2023.

Overall Financial Health Score: 55/100
The score reflects a company in transition. While Veritone has improved its gross margins in certain segments and significantly lowered its "cash burn" through workforce and expense reductions, its balance sheet remains strained by upcoming debt maturities in late 2026.


Veritone, Inc. Development Potential

Strategic Pivot: The "Pure-Play" AI Shift

Veritone has undergone a massive transformation by divesting its legacy media agency business (Veritone One) in late 2024 for up to $104 million. This move allows the company to refocus entirely on high-margin enterprise AI software. By shedding labor-intensive managed services, Veritone is positioning itself to capitalize on the Generative AI boom through its proprietary aiWARE operating system.

New Business Catalyst: Veritone Data Refinery (VDR)

The launch of Veritone Data Refinery (VDR) is a significant growth driver. VDR helps organizations transform "dark data" (unstructured audio, video, and text) into AI-ready datasets. As of late 2025/early 2026, the sales pipeline for VDR has surged, with bookings and near-term opportunities exceeding $50 million, representing over 250% growth compared to late 2024 levels.

Public Sector Momentum and Oracle Partnership

The company is seeing explosive growth in the public sector, particularly in law enforcement and defense. Veritone has secured "Awardable" status from the U.S. Department of Defense and established a multi-year strategic agreement with Oracle. This partnership utilizes Oracle Cloud Infrastructure (OCI) to scale Veritone's AI solutions, targeting a projected 100% to 150% revenue growth in public sector applications for the 2025–2026 period.


Veritone, Inc. Pros and Risks

Pros (Upside Potential)

1. High SaaS Transition: Veritone has successfully shifted much of its revenue to a subscription model. SaaS-based Annual Recurring Revenue (ARR) now accounts for roughly 67% of its software revenue, providing better predictability.
2. Aggressive Cost Management: Through multiple rounds of restructuring, the company has lowered its break-even point, aiming for non-GAAP profitability as early as late 2025 or 2026.
3. Market Niche in Unstructured Data: Unlike general AI providers, Veritone’s focus on processing vast amounts of video and audio data gives it a competitive edge in media, legal, and government sectors.

Risks (Downside Concerns)

1. Refinancing & Liquidity Risk: Veritone faces a critical deadline in November 2026, when approximately $45.6 million of convertible senior notes mature. Failure to refinance or generate sufficient cash could lead to a "going concern" uncertainty.
2. Execution and Competition: The AI market is hyper-competitive. While Veritone’s pipeline is growing, any delays in closing large-scale public sector contracts could impact its path to profitability.
3. Revenue Concentration: The company has historically seen fluctuations due to consumption changes from major clients (e.g., Amazon), though it is actively working to diversify its customer base.

Analyst insights

How Do Analysts View Veritone, Inc. and VERI Stock?

As of mid-2024, analysts maintain a "cautiously optimistic" outlook on Veritone, Inc. (VERI). While the company has faced significant headwinds following the post-pandemic tech contraction, its strategic pivot toward high-margin public sector contracts and the integration of generative AI into its aiWARE platform have reignited interest among small-cap growth investors.

1. Institutional Core Perspectives on the Company

Strategic Shift to Public Sector and SaaS: Analysts from firms like Roth MKM have noted Veritone’s successful transition away from low-margin advertising services toward "mission-critical" software for law enforcement and government agencies. The adoption of Veritone Redact and Veritone ID by major police departments is seen as a stable, recurring revenue engine.
Generative AI Monetization: Experts highlight Veritone’s role as an "orchestrator." Rather than building foundation models, Veritone’s aiWARE integrates hundreds of AI engines. Analysts believe this "agnostic" approach protects the company from the rapid obsolescence of individual AI models, making it a safer play on AI infrastructure.
Operational Efficiency: Following a period of heavy losses in 2023, Wall Street has praised management's aggressive cost-cutting measures. The company’s target to achieve non-GAAP net income profitability by the end of 2024 is a key milestone that many analysts are monitoring closely.

2. Stock Ratings and Price Targets

Current market sentiment for VERI reflects a "Moderate Buy" consensus among the specialized analysts who track the stock:
Rating Distribution: Out of the primary analysts covering Veritone (including JMP Securities and Stifel), approximately 60% maintain "Buy" or "Outperform" ratings, while 40% suggest a "Hold." There are currently no major "Sell" recommendations, suggesting the bottom may have been reached in late 2023.
Price Target Estimates (Current Data):
Average Target Price: Approximately $4.50 - $5.00 (representing a significant upside potential from its 2024 lows near $2.00-$3.00).
Optimistic View: High-end targets reach up to $7.00, contingent on the company securing additional large-scale federal contracts.
Conservative View: Lower-end estimates sit around $3.00, reflecting concerns over the pace of enterprise AI adoption.

3. Risk Factors Identified by Analysts

Despite the recovery narrative, analysts caution investors about several persistent risks:
Concentration Risk: A significant portion of Veritone’s revenue is tied to a few large clients and specific industries like media and entertainment. A slowdown in content production (similar to the 2023 Hollywood strikes) could impact licensing revenue.
Liquidity and Dilution: While the balance sheet has improved, some analysts remain wary of potential equity raises if the path to profitability takes longer than expected. The company’s debt-to-equity ratio is a recurring topic in quarterly earnings calls.
Intense Competition: Veritone competes with giants like Microsoft (Azure AI) and Amazon (AWS), as well as specialized players like Palantir. Analysts question whether Veritone’s niche "orchestration" layer provides a wide enough moat to withstand pricing pressure from these tech titans.

Summary

The consensus on Wall Street is that Veritone is a "high-risk, high-reward" AI play. While the stock has been volatile, analysts believe the company's focus on the public sector and its specialized AI applications for legal and media workflows provide a unique value proposition. If Veritone can prove consistent GAAP-level profitability in the coming quarters, analysts expect a significant re-rating of the stock as it transitions from a "distressed micro-cap" to a "profitable AI specialist."

Further research

Veritone, Inc. (VERI) Frequently Asked Questions

What are the main investment highlights for Veritone, Inc. (VERI), and who are its primary competitors?

Veritone is a leader in enterprise AI software and solutions, centered around its proprietary operating system, aiWARE. Key investment highlights include its strong presence in the Media, Entertainment, and Public Sector verticals, as well as its strategic focus on generative AI and automated content management. Its "land and expand" strategy with major clients like Amazon and the San Francisco Giants provides a foundation for recurring revenue.
Primary competitors include large-scale cloud providers like Microsoft (Azure AI), Alphabet (Google Cloud AI), and Amazon (AWS), as well as specialized firms like SoundHound AI and BigBear.ai in the niche AI application space.

Are Veritone’s latest financial metrics healthy? How are its revenue, net income, and debt levels?

According to the Q3 2023 financial results (reported in November 2023), Veritone reported revenue of $35.1 million, a decrease compared to $37.2 million in Q3 2022, primarily due to a decline in hiring solutions revenue. The company reported a GAAP net loss of $21.5 million for the quarter.
Regarding debt, Veritone carries $201.2 million in convertible senior notes. While the company is focused on cost-cutting measures—targeting over $25 million in annualized savings—its cash position stood at approximately $62.7 million as of September 30, 2023. Investors should monitor the company's path to profitability and its ability to manage debt obligations in a high-interest-rate environment.

Is the current VERI stock valuation high? How do its P/E and P/S ratios compare to the industry?

As of late 2023, Veritone’s valuation reflects a company in a transitional growth phase. Because the company is currently reporting net losses, it does not have a meaningful Price-to-Earnings (P/E) ratio. Its Price-to-Sales (P/S) ratio has historically fluctuated between 1.0x and 2.5x, which is significantly lower than the broader AI software industry average (often exceeding 5x-10x). This suggests the market is pricing in risks regarding its revenue growth and bottom-line stability compared to high-flying AI peers.

How has VERI stock performed over the past three months and year compared to its peers?

Veritone’s stock has faced significant volatility. Over the past year, the stock has underperformed the S&P 500 and the Nasdaq Composite, as well as the Global X Artificial Intelligence & Technology ETF (AIQ). While the broader AI sector rallied in 2023, VERI struggled due to its exposure to the softening labor market (via its PandoLogic acquisition) and a shift in investor preference toward profitable tech firms. Over the last three months, the stock has attempted to stabilize as the company announced further integration of generative AI capabilities.

Are there any recent industry tailwinds or headwinds affecting Veritone?

Tailwinds: The massive surge in Generative AI adoption is a major tailwind. Veritone’s expansion into AI-driven voice cloning and automated media indexing aligns with current trends in the creator economy and digital media.
Headwinds: The primary headwind is the softness in the recruitment advertising market, which has negatively impacted Veritone’s HR Solutions business. Additionally, high interest rates have made it more difficult for small-cap, non-profitable tech companies to attract capital compared to "Magnificent Seven" stocks.

Have major institutional investors been buying or selling VERI stock recently?

Institutional ownership in Veritone remains significant, though there has been some "churn" in recent quarters. According to 13F filings from the latter half of 2023, major holders include BlackRock Inc. and Vanguard Group, which maintain positions primarily through index-tracking funds. While some hedge funds reduced exposure due to the net losses, others have maintained positions, betting on the company's long-term AI software pivot. Investors should check the latest SEC filings for the most recent shifts in institutional sentiment.

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VERI stock overview