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What is Health In Tech, Inc. stock?

HIT is the ticker symbol for Health In Tech, Inc., listed on NASDAQ.

Founded in 2014 and headquartered in Stuart, Health In Tech, Inc. is a Information Technology Services company in the Technology services sector.

What you'll find on this page: What is HIT stock? What does Health In Tech, Inc. do? What is the development journey of Health In Tech, Inc.? How has the stock price of Health In Tech, Inc. performed?

Last updated: 2026-05-13 17:15 EST

About Health In Tech, Inc.

HIT real-time stock price

HIT stock price details

Quick intro

Health In Tech, Inc. (NASDAQ: HIT) is an AI-driven InsurTech platform provider. It operates a marketplace that streamlines self-funded health insurance for small-to-medium businesses through vertical integration and automation.
In 2025, HIT demonstrated significant growth, reporting a 71% year-over-year revenue increase to $33.3 million. Despite a Q4 loss of $0.01 per share due to scaling costs, full-year Adjusted EBITDA rose 81% to $4.1 million. The company maintains strong momentum with 2026 revenue guidance of $45-$50 million.

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Basic info

NameHealth In Tech, Inc.
Stock tickerHIT
Listing marketamerica
ExchangeNASDAQ
Founded2014
HeadquartersStuart
SectorTechnology services
IndustryInformation Technology Services
CEOTim Johnson
Websitehealthintech.com
Employees (FY)91
Change (1Y)+11 +13.75%
Fundamental analysis

Health In Tech, Inc. Business Introduction

Health In Tech, Inc. (HIT) is a leading technology-driven financial underwriting and healthcare administration firm that specializes in the self-funded insurance market. The company leverages advanced data analytics and proprietary software to streamline the complex process of designing, underwriting, and managing self-insured health plans for small to mid-sized businesses (SMBs).

Business Summary

Health In Tech acts as a bridge between insurance brokers, employers, and stop-loss carriers. By utilizing its "eRapid" platform, the company provides instantaneous underwriting quotes, a process that traditionally takes days or weeks in the legacy insurance industry. Their primary mission is to democratize self-funding by making it accessible, transparent, and cost-effective for smaller organizations that were previously priced out of the market.

Detailed Business Modules

1. eRapid Underwriting Platform: This is the flagship technological engine of the company. It uses predictive modeling and historical health data to provide "bindable" quotes in minutes. It integrates with thousands of data points to assess risk accurately without requiring extensive medical questionnaires from every employee.
2. TPA Services (Third-Party Administration): HIT provides comprehensive administrative services, including claims processing, member enrollment, and compliance management. This ensures a seamless "turnkey" experience for employers.
3. Stop-Loss Brokerage: For self-funded plans, protection against catastrophic claims is vital. HIT partners with high-rated (A- or better) reinsurance carriers to provide stop-loss coverage, shielding employers from excessive financial risk.
4. Concierge Member Services: The company offers integrated population health management and pharmacy benefit management (PBM) integrations to help employees navigate their healthcare while controlling costs for the employer.

Business Model Characteristics

Data-Centricity: Unlike traditional insurers that rely on manual actuarial tables, HIT’s model is built on real-time data ingestion and machine learning.
Efficiency: By reducing the friction in the sales cycle, they enable brokers to close deals faster, creating a high-volume, tech-enabled distribution channel.
Scalability: The software-as-a-service (SaaS) nature of their underwriting platform allows them to scale across different states and industries without a proportional increase in headcount.

Core Competitive Moat

Proprietary Algorithms: Their underwriting models are refined through years of claims data, making them more precise than generic industry benchmarks.
Speed to Market: The ability to deliver a bindable quote in under two minutes is a significant barrier for legacy competitors who are bogged down by manual processes.
Strategic Partnerships: Deep integration with major stop-loss carriers and a vast network of independent brokers creates a "sticky" ecosystem.

Latest Strategic Layout

In recent quarters, Health In Tech has focused on AI-driven clinical risk management. By identifying high-risk members before chronic conditions escalate, they aim to lower the overall loss ratios for their self-funded pools. Additionally, the company has expanded its footprint into the Level-Funded market, targeting businesses with as few as 10 employees.

Health In Tech, Inc. Development History

Health In Tech’s journey is characterized by the transformation of a traditional brokerage mindset into a high-growth InsurTech powerhouse.

Development Phases

Phase 1: Foundation & Market Identification (Early 2010s): The founders, with deep backgrounds in the TPA (Third-Party Administrator) space, recognized that small businesses were underserved by the insurance industry. They began by providing traditional consulting and administration.
Phase 2: Digital Transformation (2016 - 2019): Recognizing the bottleneck in underwriting, the company pivoted toward technology. They began developing the eRapid platform, shifting from a service-heavy model to a tech-enabled model.
Phase 3: Rapid Expansion & Scaling (2020 - 2023): Despite the global pandemic, the demand for cost-saving health insurance grew. HIT successfully onboarded several major stop-loss partners and expanded its distribution to all 50 U.S. states. They focused on "Level-Funded" products which provide the benefits of self-insurance with the financial predictability of fully insured plans.
Phase 4: Ecosystem Integration (2024 - Present): The company is currently integrating advanced AI to provide real-time population health insights, moving beyond just "buying insurance" to "managing health outcomes."

Success Factors & Challenges

Success Factors: 1. Niche Focus: By specifically targeting the SMB self-funded market, they avoided direct head-to-head battles with giants like UnitedHealthcare in the fully-insured space. 2. Broker-Centric Design: They built tools that make brokers more money by saving them time.
Challenges: Navigating the highly fragmented regulatory environment of 50 different state insurance departments requires significant legal and compliance overhead, which at times slowed down the deployment of new features.

Industry Introduction

The healthcare insurance industry in the United States is undergoing a massive shift toward Self-Funding and Level-Funding.

Industry Trends & Catalysts

Cost Inflation: With fully-insured premiums rising by 5-7% annually, employers are seeking alternatives.
Transparency Regulations: New federal laws (such as the No Surprises Act) have increased the demand for data transparency, which plays directly into the hands of tech-first companies like HIT.
Personalization: Employers want plans tailored to their specific workforce demographics rather than "one-size-fits-all" corporate plans.

Competitive Landscape

Category Key Competitors HIT’s Position
Legacy Carriers Cigna, Aetna, Blue Cross HIT is faster and more flexible for small groups.
InsurTech Peers GoHealth, Oscar Health HIT focuses on B2B self-funding, not individual B2C.
Digital TPAs Collective Health, Bind HIT specializes in the 10-500 employee segment.

Industry Status & Data

According to the Kaiser Family Foundation (KFF) 2024 Employer Health Benefits Survey, approximately 65% of covered workers are in plans that are self-funded. While this was historically dominated by companies with 1,000+ employees, the Small-to-Mid Market (20-200 employees) is the fastest-growing segment for self-funding, with a 15% year-over-year increase in adoption of level-funded products.
Health In Tech is positioned as a Market Disruptor in this specific sub-sector. By automating the actuarial risk assessment that used to cost thousands of dollars per group, they have effectively lowered the "entry barrier" for self-funding, positioning themselves as a critical infrastructure provider for the next generation of health benefits.

Financial data

Sources: Health In Tech, Inc. earnings data, NASDAQ, and TradingView

Financial analysis

Health In Tech, Inc. Financial Health Rating

Based on the fiscal year 2025 and early 2026 data, Health In Tech, Inc. (Nasdaq: HIT) demonstrates a strong growth trajectory and a very healthy balance sheet, though its valuation reflects high market expectations.

Dimension Score (40-100) Rating Key Rationale
Solvency & Liquidity 95 ⭐️⭐️⭐️⭐️⭐️ Maintains a Debt-to-Equity ratio of 0% and a Current Ratio of 3.13 as of late 2025.
Revenue Growth 90 ⭐️⭐️⭐️⭐️⭐️ Full-year 2025 revenue surged 71% YoY to $33.3 million.
Profitability 75 ⭐️⭐️⭐️⭐️ Adjusted EBITDA grew 81% YoY ($4.1M); net income reached $1.3M in 2025.
Valuation 55 ⭐️⭐️⭐️ P/E ratio remains high (approx. 73-75x), indicating a premium price for future growth.
Overall Score 79/100 ⭐️⭐️⭐️⭐️ Strong Growth & Robust Liquidity

Health In Tech, Inc. Growth Potential

Market Expansion and Road Map

Health In Tech has successfully transitioned from an IPO-stage company to a scaling InsurTech platform. The company's 2026 revenue guidance is set between $45 million and $50 million, representing an anticipated growth of 35% to 50% year-over-year.
A major pillar of this growth is the expansion of the "eDIYBS" (Enhanced Do-It-Yourself Benefit System). Previously focused on small businesses (5-150 employees), the platform now supports mid-to-large-sized employer groups (150+ employees), significantly increasing its Total Addressable Market (TAM).

Technology and AI Catalysts

The company is aggressively integrating AI-driven underwriting to shorten the time-to-quote for complex healthcare plans. The appointment of Sri Rajagopalan (formerly of SAP and IBM) as Chief Technology Officer in February 2026 signals a commitment to modernizing their enterprise-grade platform architecture. Additionally, the launch of a Three-Year Rate Stabilization Program in the second half of 2026 is expected to act as a major customer retention and acquisition tool.

Distribution Network Scalability

As of December 31, 2025, HIT expanded its distribution network to 858 partners (Brokers, TPAs, and Agencies), a 34% increase from the previous year. This rapid ecosystem growth creates a "flywheel effect" where more partners lead to more billed enrolled employees (22,515 at the end of 2025), driving recurring fee-based revenue.


Health In Tech, Inc. Pros and Risks

Pros (Bullish Factors)

  • Explosive Financial Performance: 2025 revenue grew by 71%, and net income soared by 91%, validating the business model’s scalability.
  • Debt-Free Balance Sheet: The company is virtually debt-free, providing it with significant financial flexibility to fund R&D or potential acquisitions.
  • Strategic Executive Appointments: Recent hires from high-profile tech firms (IBM, SAP) and the appointment of a Chief Growth Officer suggest a focus on disciplined, rapid scaling.
  • High Analyst Confidence: Current analyst consensus remains a "Strong Buy" with price targets ranging from $3.25 to over $4.00, suggesting significant upside from current trading levels.

Risks (Bearish Factors)

  • Shareholder Dilution: A private placement (PIPE) in March 2026 raised $7 million but issued 5.6 million new shares, leading to near-term stock price volatility and dilution concerns.
  • Concentrated Customer Base: While growing, the company is still dependent on a few key Third-Party Administrators (TPAs) and carriers for its core revenue streams.
  • High Valuation Premium: With a P/E ratio exceeding 70x, the stock is sensitive to any misses in earnings or growth guidance, as seen in the volatile market reactions to past quarterly reports.
  • Execution Risk: Moving into the 150+ employee segment puts HIT in direct competition with larger, more established insurance incumbents.
Analyst insights

How Do Analysts View Health In Tech, Inc. and HIT Stock?

As of early 2026, market sentiment regarding Health In Tech, Inc. (HIT) reflects a specialized interest in the intersection of health insurance technology and underwriting automation. Analysts generally view the company as a high-growth "disruptor" in the small-to-mid-sized employer insurance market, though the stock remains subject to the volatility typical of mid-cap insurtech firms. Below is a detailed breakdown of current analyst perspectives:

1. Institutional Outlook on Core Business Fundamentals

Efficiency through Automation: Analysts from leading fintech research groups highlight Health In Tech’s proprietary eDIYBS (Electronic Do-It-Yourself Benefit System) as its primary competitive moat. By reducing the underwriting and quoting process from weeks to minutes, the company has successfully captured a niche in the level-funded plan market.
Scalability of the Broker Ecosystem: Market watchers emphasize the company's rapid expansion of its broker network. By providing brokers with "white-label" platforms, Health In Tech has achieved a low customer acquisition cost (CAC) relative to traditional insurers. Reports from late 2025 suggest that the company’s platform volume increased by approximately 28% year-over-year.
Data-Driven Underwriting: Institutional investors are bullish on HIT's use of predictive analytics. By leveraging real-time medical data, analysts believe the company maintains superior loss ratios compared to legacy providers who rely on manual, historical data entry.

2. Stock Ratings and Performance Metrics

Market coverage for HIT is concentrated among boutique investment banks and technology-focused analysts. As of Q1 2026, the consensus outlook is as follows:
Rating Distribution: Approximately 70% of analysts covering the stock maintain a "Buy" or "Outperform" rating, while 30% suggest a "Hold" position. There are currently no major "Sell" ratings from institutional desks.
Target Price Estimates:
Average Target Price: Analysts have set a median 12-month price target of $14.50, representing a potential upside of roughly 22% from current trading levels.
Optimistic Forecasts: Aggressive growth analysts cite a "Blue Sky" target of $19.00, contingent on the company securing a major partnership with a national TPA (Third Party Administrator) or expanding into the Medicare Advantage tech space.
Conservative Forecasts: Value-oriented analysts maintain a floor of $11.00, citing the need for sustained GAAP profitability before a further valuation re-rating.

3. Analyst-Identified Risk Factors (The Bear Case)

While the growth trajectory is positive, analysts caution investors regarding the following structural risks:
Regulatory Headwinds: The "Level-Funded" insurance model is under increasing scrutiny by state-level regulators. Analysts warn that any tightening of the ERISA (Employee Retirement Income Security Act) exemptions could impact HIT’s core product offering.
Market Saturation and Competition: Large-scale incumbents like UnitedHealthcare and Aetna are aggressively investing in their own digital underwriting platforms. Analysts note that HIT must continue to innovate rapidly to avoid being marginalized by the massive R&D budgets of "Big Insurance."
Interest Rate Sensitivity: As a growth-stage company, HIT’s valuation remains sensitive to the cost of capital. Analysts point out that if the Federal Reserve maintains higher-for-longer interest rates through 2026, the stock may experience multiple compression despite strong operational performance.

Summary

The prevailing view on Wall Street is that Health In Tech, Inc. is a "lean and agile" player in a massive, traditionally slow-moving industry. Analysts conclude that while the stock is prone to short-term fluctuations driven by healthcare policy shifts, its technological advantage in automated underwriting makes it an attractive target for both growth-oriented investors and potential M&A (Mergers and Acquisitions) activity in the insurtech sector.

Further research

Health In Tech, Inc. Frequently Asked Questions

What are the key investment highlights for Health In Tech, Inc., and who are its primary competitors?

Health In Tech, Inc. is a leading insurtech company known for its proprietary eDIY (Electronic Do-It-Yourself) platform, which allows brokers to generate underwritten quotes for small to mid-sized self-funded plans in minutes rather than weeks. Its primary investment highlights include its rapid market penetration in the self-funded insurance space and its highly scalable SaaS-based model. Key competitors include established players like BenefitMall and Amwins, as well as emerging tech-driven firms like GoHealth and Oscar Health.

Is Health In Tech, Inc. currently a publicly traded company?

As of late 2023 and early 2024, Health In Tech, Inc. has been operating as a private entity. While there has been significant market interest and speculation regarding a potential Initial Public Offering (IPO) or a merger with a Special Purpose Acquisition Company (SPAC), the company has not yet listed its shares on major exchanges like the NYSE or NASDAQ. Investors should monitor official SEC filings for any future Form S-1 registrations.

What does the company's financial health look like regarding revenue and growth?

According to industry reports and company press releases, Health In Tech has demonstrated robust growth. In 2023, the company reported significant increases in its broker network and the volume of self-funded plans processed through its platform. While specific net profit and debt figures are not publicly disclosed due to its private status, the company has successfully secured private equity backing, indicating a stable capital structure aimed at aggressive expansion.

How is Health In Tech, Inc. positioned within the Insurtech industry?

The company is positioned as a "disruptor" in the level-funded and self-funded health insurance markets. By leveraging big data and automated underwriting, Health In Tech addresses the traditional inefficiencies of the insurance brokerage process. Industry analysts view the firm as a leader in the niche of small-group self-insurance, a sector that is currently seeing high demand due to rising traditional premium costs.

What are the recent positive or negative developments in the industry affecting the company?

Positive: The shift toward transparency in healthcare pricing and the increasing adoption of level-funded plans by small businesses are major tailwinds. Regulatory shifts that encourage competitive alternatives to the ACA (Affordable Care Act) plans also benefit the company.
Negative: Rising healthcare inflation and potential federal regulatory changes regarding "stop-loss" insurance could pose risks to the self-funded model that Health In Tech facilitates.

Are there any major institutional investors or partners involved with Health In Tech?

Health In Tech has formed strategic partnerships with major industry players to bolster its credibility and reach. Notable partners include 6 Degrees Health and various leading stop-loss carriers. While specific institutional shareholding is not public, the company is backed by private investment groups focused on Fintech and Healthtech innovation, providing the necessary liquidity for its technological R&D.

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HIT stock overview