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The cryptocurrency market is experiencing a significant surge on January 14, 2026, marking a broad-based rally after a period of consolidation. Bitcoin (BTC) has broken above the $95,000 mark, while Ethereum (ETH) has confidently surpassed $3,300, leading a renewed wave of optimism across the digital asset landscape. The total crypto market capitalization has climbed to approximately $3.35 trillion, reflecting a strong return of investor confidence.
Driving Forces Behind the Rally
Several key factors are contributing to today's bullish sentiment. A primary catalyst is the latest U.S. Consumer Price Index (CPI) report, which indicates a continued easing of inflation pressures. This development has fueled expectations of potential interest rate cuts by the Federal Reserve later in 2026, a macroeconomic environment historically favorable to risk assets like cryptocurrencies. Simultaneously, progress on the Digital Asset Market Clarity Act of 2025 (CLARITY Act) in the United States is providing much-needed regulatory clarity. This legislation aims to define the jurisdictional boundaries between the SEC and CFTC over digital assets, reducing uncertainty and fostering a more predictable operating environment for crypto businesses.
Institutional adoption continues to be a cornerstone of the market's growth. Today marks what many are calling the "second round" of institutional engagement, characterized by deeper involvement from traditional financial giants. Morgan Stanley, for instance, is reportedly advancing a tokenized asset wallet aimed at institutional and high-net-worth clients for a late 2026 launch. The firm has also filed S-1 registrations for Bitcoin and Solana Exchange-Traded Funds (ETFs), signaling a broader embrace of digital assets. Furthermore, Swiss fintech GenTwo has integrated Binance, providing institutional clients with direct access to significant crypto liquidity, further solidifying the bridge between traditional finance and the crypto world.
Bitcoin and Ethereum Lead the Charge
Bitcoin's robust performance saw it climb approximately 4.4% to around $95,300, breaking out of its recent consolidation range. Significant capital inflows, estimated at $6 billion into major exchanges, are underpinning this upward movement. Analysts suggest that a sustained push above the $94,555 resistance level could pave the way for Bitcoin to target the $105,921 mark. Ethereum, not to be outdone, has outperformed Bitcoin with a jump of roughly 7.4%, trading near $3,340. This surge is attributed to growing confidence in Ethereum's underlying network fundamentals, evidenced by a record-breaking creation of over 393,000 new wallets in a single day. The increased on-chain activity and BitMine Immersion Technologies' substantial acquisition of ETH further highlight strong belief in Ethereum's ecosystem. Standard Chartered forecasts a bullish trajectory for Ethereum, projecting its price to reach $7,500 this year.
NFT Market's Resurgence and DeFi's Challenges
The Non-Fungible Token (NFT) sector has shown remarkable strength, leading the broader market rally with an 8.34% surge. After a challenging 2025, early 2026 is signaling a recovery with an increase in market capitalization and trading volumes. While some reports indicate a contraction in overall NFT participation, suggesting a shift towards quality over quantity, established collections like Ethereum-based CryptoPunks are seeing renewed interest and boosted sales. However, the decentralized finance (DeFi) sector presents a mixed picture. While the DeFi lending market shows strong recovery, it continues to grapple with significant security vulnerabilities. Reports highlight over $1.6 billion in losses from exploits in 2026, emphasizing the need for enhanced security measures and robust risk management. Furthermore, DeFi Technologies Inc. is facing class-action lawsuits over alleged misleading statements and a decline in revenue.
Altcoins and the Evolving Regulatory Landscape
Beyond Bitcoin and Ethereum, the altcoin market is also experiencing broad gains. Specific assets like Render (RENDER) and Monero (XMR) have shown notable price movements. However, investors are closely watching upcoming major token unlocks for platforms such as Bitget (BGB) and Plume Network (PLUME) later in January, which could introduce short-term volatility.
Globally, regulatory bodies are actively working to establish clearer frameworks for cryptoassets. In the UK, a comprehensive regulatory framework under the Financial Services and Markets Act (FSMA) is being implemented, with the Financial Conduct Authority (FCA) planning to open applications for crypto firms by September 2026. Switzerland's FINMA has also issued new guidance concerning the custody of crypto-based assets. This global trend indicates a shift from reactive policing to proactive shaping of the crypto market, with a strong emphasis on fostering innovation while ensuring market integrity and investor protection.
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How are institutions and celebrities predicting Bitcoin prices in 2026?
The table below shows the price predictions for Bitcoin by relevant institutions and prominent figures at the end of 2025. All information was collected from publicly available online sources.
Optimistic views are primarily based on the Federal Reserve's interest rate cuts, increased institutional allocation, and structural buying driven by spot ETFs, with targets mostly concentrated between $150,000 and $250,000. Cautious and bearish views emphasize that slowing demand, macroeconomic tightening, or technical structural disruption could trigger a deep pullback, with scenarios potentially leading to declines to $70,000, $56,000, $25,000, or even $10,000.
Some of these institutions' and celebrities' past predictions were very close to Bitcoin's price performance, while others were quite far off. Therefore, please consider these predictions objectively in conjunction with more information.
In summary, Bitcoin's price performance in 2026 will primarily be driven by the implementation of the US National Bitcoin Strategic Reserve policy and the macro liquidity resulting from global monetary easing. Meanwhile, the market's cyclical recovery demand following the significant correction in 2025, the continued allocation of institutional funds, and global geopolitical and inflationary pressures will also be key variables influencing its price trend.
| Institution / Individual | Description | Bitcoin target price in 2026 | Outlook |
|---|---|---|---|
| Charles Hoskinson | Cardano founder | $250,000 | Very optimistic |
| Robert Kiyosaki | Rich Dad, Poor Dad author | $250,000 | Very optimistic |
| Galaxy Digital | Crypto asset management company | $250,000 | Very optimistic |
| Arthur Hayes | BitMEX co-founder | $200,000+ | Very optimistic |
| Brad Garlinghouse | Ripple CEO | $180,000 | Very optimistic |
| VanEck | Investment companies specializing in ETFs | $180,000 | Very optimistic |
| JPMorgan | A leading global financial services group | $170,000 | Very optimistic |
| Tom Lee | Fundstrat founder | $150,000–$200,000 | Very optimistic |
| Standard Chartered Bank | British International Commercial Bank | $150,000 | Optimistic |
| Bernstein Research | Wall Street investment banks | $150,000 | Optimistic |
| Bitwise | Crypto asset management company | $150,000 | Optimistic |
| Citigroup | Global financial services group | $143,000 | Optimistic |
| Grayscale | The world's largest crypto asset management company | Breaking all-time high | Optimistic |
| Jurrien Timmer | Fidelity Director of Global Macro | $75,000 | Pessimistic |
| CryptoQuant | On-chain data analytics platform | $56,000~$70,000 | Pessimistic |
| Peter Brandt | Legendary trader with over 40 years of experience | $25,000 | Very Pessimistic |
| Mike McGlone | Senior Commodity Strategist at Bloomberg Intelligence | $10,000 | Very Pessimistic |
What will the price of ORDI be in 2027?
In 2027, based on a +5% annual growth rate forecast, the price of ORDI(ORDI) is expected to reach $5.47; based on the predicted price for this year, the cumulative return on investment of investing and holding ORDI until the end of 2027 will reach +5%. For more details, check out the ORDI price predictions for 2026, 2027, 2030-2050.What will the price of ORDI be in 2030?
About ORDI (ORDI)
What Is Ordinals?
Ordinals is a groundbreaking system that introduces a novel way of attaching arbitrary assets to satoshis, the smallest unit of Bitcoin. This innovative approach allows for the creation of NFTs (Non-Fungible Tokens) directly on the Bitcoin network. Unlike traditional NFT platforms that require separate tokens or changes to the blockchain, Ordinals seamlessly integrates within the existing Bitcoin infrastructure. Launched in January 2023, the introduction of Ordinals has led to a significant surge in Bitcoin transactions, resulting in network congestion and a notable rise in gas fees.
The essence of Ordinals lies in its ability to operate with inscriptions written on the Bitcoin blockchain. Through the ORDI protocol, diverse forms of information, including text, images, sound, and video, can be inscribed onto a satoshi. Given that Bitcoin comprises 2.1 quadrillion satoshis, the Ordinals protocol unlocks a plethora of new use cases, particularly in the realm of NFTs and tokens.
Resources
Official Documents: https://docs.ordinals.com/
Official Website: https://ordinals.com/
How Does Ordinals Work?
Ordinals in Bitcoin are a way of giving unique numbers to individual satoshis based on the order they are created. It's like giving each satoshi its own special ID. When satoshis are moved from one place to another, their order is maintained, just like a "first-in, first-out" system. These ordinal numbers are not officially recognized by the Bitcoin system itself, but they are important to a community of Bitcoin enthusiasts who find value in them.
Inscriptions are like additional information or pictures attached to these ordinal numbers. They are stored within the transaction data of Bitcoin. To create an ordinal NFT, people send a transaction for a specific satoshi and attach the desired information. It's like adding a special message or image to that satoshi. Unlike traditional NFTs on other platforms, ordinals can be treated as either fungible or non-fungible, depending on the owner. Regular ordinals can be used for regular Bitcoin transactions, but the attached information stays with them. On the other hand, NFTs on other networks, such as Ethereum, are different from fungible tokens and are treated separately.
What Is ORDI Token?
ORDI is the utility token of the Ordinals ecosystem. Each ORDI token corresponds to one satoshi upon its creation. The subsequent value of an ORDI token lies in its attributes, demand, and rarity. With a total supply and circulating supply capped at 21,000,000, ORDI tokens represent a finite resource in the ever-evolving world of cryptocurrency.
What Determines Ordinals's Price?
In the dynamic world of cryptocurrency and blockchain, the price of a digital asset like Ordinals is influenced by a myriad of factors. At its core, the law of supply and demand plays a pivotal role in determining the price of Ordinals. Given that ORDI tokens have a capped supply, their scarcity can drive up demand, especially if the utility and adoption of the Ordinals system gain traction within the blockchain community. As more users recognize the value of creating NFTs on the Bitcoin network using Ordinals, the demand for ORDI tokens can surge, positively impacting their price.
External market conditions also wield significant influence over Ordinals's price. News, regulatory changes, technological advancements, and broader market sentiment can lead to price fluctuations. For instance, positive news about Ordinals or endorsements from influential figures in the crypto space can lead to increased buying pressure. Conversely, regulatory challenges or competition from similar projects can exert downward pressure on its price. Furthermore, the overall health and sentiment of the cryptocurrency market, often led by major players like Bitcoin and Ethereum, can indirectly sway the price trajectory of ORDI tokens.
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