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Crypto Market Heats Up: Bitcoin and Ethereum Navigate Key Developments Amidst Evolving Landscape
The crypto market is abuzz with activity this Monday, January 26, 2026, as major cryptocurrencies experience price fluctuations, significant ecosystem upgrades unfold, and the regulatory landscape continues to solidify globally. Investors are closely watching a blend of macroeconomic factors and project-specific advancements shaping the digital asset space.
Bitcoin's Price Action and Institutional Interest Remain Firm
Bitcoin (BTC) has been a central point of discussion, trading in a notable range between $85,000 and $92,500. While recent weeks saw the asset dip slightly, experiencing a weekly slip of about 6%, its overall position remains strong, reflecting sustained institutional confidence. Market analysts are divided on its immediate trajectory, with some predicting a gradual increase towards $90,243 by today, January 26, and potentially peaking around $92,324 by the end of the month. Others forecast a potential decline below $55,405 if key support levels are breached, contrasting with an optimistic outlook targeting above $115,045 if resistance is overcome. A major highlight supporting Bitcoin's long-term outlook is the continued institutional accumulation, with one prominent strategy firm reportedly acquiring an additional 22,305 BTC for approximately $2.13 billion, bringing its total holdings to over 700,000 BTC.
Ethereum's Ecosystem Flourishes with Upgrades and Reduced Fees
Ethereum (ETH) is undergoing a significant transformative period, focusing on enhanced scalability and decentralization. The network's daily transaction volume has surged to an all-time high, while average gas fees have plummeted to record lows of $0.15, thanks to the successful December 2025 Fusaka upgrade. This upgrade, which introduced PeerDAS and expanded blob capacity, has dramatically increased data availability and reduced Layer 2 costs. Mantle, a high-performance distribution layer, has strategically transitioned to utilize Ethereum blobs as its primary data availability layer, aligning with Ethereum's long-term scaling roadmap towards a full ZK rollup architecture. Ethereum co-founder Vitalik Buterin has emphasized 2026 as a crucial year for combating the “backsliding” of personal autonomy in crypto, with a renewed focus on privacy and user experience. Despite a 10% weekly hit, pushing its price below $3,000 and erasing roughly 16% of its January gains, whale accumulation suggests underlying bullish sentiment. Analysts anticipate Ethereum could reach $7,500 by year-end, with long-term models projecting $22,000 by 2028.
Altcoins Showcase Diverse Performance and Innovation
While the market majors saw some consolidation, several altcoins have demonstrated impressive gains fueled by project developments. Kaia (KAIA) experienced a significant mid-week surge, attributed to its involvement in Project Unify, an initiative aiming to build an Asia-focused stablecoin hub. Canton Network (CC) rallied by 36%, standing out amongst privacy coins, while MYX Finance (MYX) jumped 32% following its V2 upgrade launch. Chainlink (LINK) is gaining attention as a pivotal player in the burgeoning real-world asset (RWA) tokenization sector, with predictions that 2026 could be its breakout year. Furthermore, Solana (SOL) continues to be a highly searched token, preparing for a major consensus upgrade with the new Alpenglow protocol.
Maturing Regulatory Landscape and DeFi Evolution
The global crypto regulatory environment is evolving rapidly, moving towards more structured governance. The UK's Financial Conduct Authority (FCA) is actively seeking feedback on new rules for cryptoasset firms, covering aspects like Consumer Duty and redress mechanisms, aiming for an open and sustainable market by September 2026. In the US, legislative efforts are underway, with the Senate Agriculture Committee set to discuss draft crypto market structure legislation. Meanwhile, South Korea is progressively embracing digital assets, with financial firms poised to launch tokenized securities platforms and ongoing discussions about the taxation of Bitcoin ETFs.
Decentralized Finance (DeFi) continues its evolution, with expectations that centralized exchanges may cede market share to their decentralized counterparts. Projects like Aave are set to launch significant protocol upgrades, with Aave v4 anticipated early this year. New decentralized lending systems, such as Mutuum Finance (MUTM), are also seeing accelerated development and investor interest during their presale phases.
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How are institutions and celebrities predicting Bitcoin prices in 2026?
The table below shows the price predictions for Bitcoin by relevant institutions and prominent figures at the end of 2025. All information was collected from publicly available online sources.
Optimistic views are primarily based on the Federal Reserve's interest rate cuts, increased institutional allocation, and structural buying driven by spot ETFs, with targets mostly concentrated between $150,000 and $250,000. Cautious and bearish views emphasize that slowing demand, macroeconomic tightening, or technical structural disruption could trigger a deep pullback, with scenarios potentially leading to declines to $70,000, $56,000, $25,000, or even $10,000.
Some of these institutions' and celebrities' past predictions were very close to Bitcoin's price performance, while others were quite far off. Therefore, please consider these predictions objectively in conjunction with more information.
In summary, Bitcoin's price performance in 2026 will primarily be driven by the implementation of the US National Bitcoin Strategic Reserve policy and the macro liquidity resulting from global monetary easing. Meanwhile, the market's cyclical recovery demand following the significant correction in 2025, the continued allocation of institutional funds, and global geopolitical and inflationary pressures will also be key variables influencing its price trend.
| Institution / Individual | Description | Bitcoin target price in 2026 | Outlook |
|---|---|---|---|
| Charles Hoskinson | Cardano founder | $250,000 | Very optimistic |
| Robert Kiyosaki | Rich Dad, Poor Dad author | $250,000 | Very optimistic |
| Galaxy Digital | Crypto asset management company | $250,000 | Very optimistic |
| Arthur Hayes | BitMEX co-founder | $200,000+ | Very optimistic |
| Brad Garlinghouse | Ripple CEO | $180,000 | Very optimistic |
| VanEck | Investment companies specializing in ETFs | $180,000 | Very optimistic |
| JPMorgan | A leading global financial services group | $170,000 | Very optimistic |
| Tom Lee | Fundstrat founder | $150,000–$200,000 | Very optimistic |
| Standard Chartered Bank | British International Commercial Bank | $150,000 | Optimistic |
| Bernstein Research | Wall Street investment banks | $150,000 | Optimistic |
| Bitwise | Crypto asset management company | $150,000 | Optimistic |
| Citigroup | Global financial services group | $143,000 | Optimistic |
| Grayscale | The world's largest crypto asset management company | Breaking all-time high | Optimistic |
| Jurrien Timmer | Fidelity Director of Global Macro | $75,000 | Pessimistic |
| CryptoQuant | On-chain data analytics platform | $56,000~$70,000 | Pessimistic |
| Peter Brandt | Legendary trader with over 40 years of experience | $25,000 | Very Pessimistic |
| Mike McGlone | Senior Commodity Strategist at Bloomberg Intelligence | $10,000 | Very Pessimistic |
What will the price of ORDI be in 2027?
In 2027, based on a +5% annual growth rate forecast, the price of ORDI(ORDI) is expected to reach $4.08; based on the predicted price for this year, the cumulative return on investment of investing and holding ORDI until the end of 2027 will reach +5%. For more details, check out the ORDI price predictions for 2026, 2027, 2030-2050.What will the price of ORDI be in 2030?
About ORDI (ORDI)
What Is Ordinals?
Ordinals is a groundbreaking system that introduces a novel way of attaching arbitrary assets to satoshis, the smallest unit of Bitcoin. This innovative approach allows for the creation of NFTs (Non-Fungible Tokens) directly on the Bitcoin network. Unlike traditional NFT platforms that require separate tokens or changes to the blockchain, Ordinals seamlessly integrates within the existing Bitcoin infrastructure. Launched in January 2023, the introduction of Ordinals has led to a significant surge in Bitcoin transactions, resulting in network congestion and a notable rise in gas fees.
The essence of Ordinals lies in its ability to operate with inscriptions written on the Bitcoin blockchain. Through the ORDI protocol, diverse forms of information, including text, images, sound, and video, can be inscribed onto a satoshi. Given that Bitcoin comprises 2.1 quadrillion satoshis, the Ordinals protocol unlocks a plethora of new use cases, particularly in the realm of NFTs and tokens.
Resources
Official Documents: https://docs.ordinals.com/
Official Website: https://ordinals.com/
How Does Ordinals Work?
Ordinals in Bitcoin are a way of giving unique numbers to individual satoshis based on the order they are created. It's like giving each satoshi its own special ID. When satoshis are moved from one place to another, their order is maintained, just like a "first-in, first-out" system. These ordinal numbers are not officially recognized by the Bitcoin system itself, but they are important to a community of Bitcoin enthusiasts who find value in them.
Inscriptions are like additional information or pictures attached to these ordinal numbers. They are stored within the transaction data of Bitcoin. To create an ordinal NFT, people send a transaction for a specific satoshi and attach the desired information. It's like adding a special message or image to that satoshi. Unlike traditional NFTs on other platforms, ordinals can be treated as either fungible or non-fungible, depending on the owner. Regular ordinals can be used for regular Bitcoin transactions, but the attached information stays with them. On the other hand, NFTs on other networks, such as Ethereum, are different from fungible tokens and are treated separately.
What Is ORDI Token?
ORDI is the utility token of the Ordinals ecosystem. Each ORDI token corresponds to one satoshi upon its creation. The subsequent value of an ORDI token lies in its attributes, demand, and rarity. With a total supply and circulating supply capped at 21,000,000, ORDI tokens represent a finite resource in the ever-evolving world of cryptocurrency.
What Determines Ordinals's Price?
In the dynamic world of cryptocurrency and blockchain, the price of a digital asset like Ordinals is influenced by a myriad of factors. At its core, the law of supply and demand plays a pivotal role in determining the price of Ordinals. Given that ORDI tokens have a capped supply, their scarcity can drive up demand, especially if the utility and adoption of the Ordinals system gain traction within the blockchain community. As more users recognize the value of creating NFTs on the Bitcoin network using Ordinals, the demand for ORDI tokens can surge, positively impacting their price.
External market conditions also wield significant influence over Ordinals's price. News, regulatory changes, technological advancements, and broader market sentiment can lead to price fluctuations. For instance, positive news about Ordinals or endorsements from influential figures in the crypto space can lead to increased buying pressure. Conversely, regulatory challenges or competition from similar projects can exert downward pressure on its price. Furthermore, the overall health and sentiment of the cryptocurrency market, often led by major players like Bitcoin and Ethereum, can indirectly sway the price trajectory of ORDI tokens.
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