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The cryptocurrency market on January 23, 2026, presented a dynamic landscape characterized by significant exchange activities, ongoing regulatory discussions, and a watchful eye on macroeconomic indicators. While Bitcoin demonstrated a phase of consolidation, several specific events contributed to the day's hot topics, reflecting both project-specific advancements and broader market adjustments.
Key Market Dynamics and Macro Influences
Bitcoin (BTC) found itself in a period of stabilization, trading around the $95,000 mark after recently recovering from lows near $87,000. This price action follows a turbulent late 2025 and early 2026, where the leading cryptocurrency had soared past $100,000. Analysts observed a 'Bollinger Bands squeeze,' a technical pattern often indicative of historically low volatility preceding substantial price movements, suggesting the market is building energy for its next direction. Current support levels for Bitcoin were identified around $94,000 and $92,000, with resistance noted at $99,500 and a significant supply zone between $100,000 and $102,000.
The broader crypto market sentiment was influenced by global macroeconomic concerns. A recent report indicated that renewed tariff tensions between Europe and the United States, particularly concerning Greenland, coupled with a notable surge in Japanese government bond (JGB) yields, have exerted pressure on global markets, including cryptocurrencies. This led to Bitcoin's retreat from nearly $97,000 to approximately $87,000, and Ethereum's decline from about $3,300 to around $2,800.
Despite these price corrections, the crypto derivatives market exhibited resilience. Market leverage has reportedly decreased significantly from its past peaks, mitigating the risk of widespread forced liquidations. Implied volatility primarily saw an increase in the short term, while overall volatility has been trending downwards since late November 2025. Additionally, Ethereum's staking activity continued its expansion, highlighting ongoing network engagement.
Exchange Highlights: Listings and Delistings
One of the most notable events of the day was Binance's commencement of withdrawals for Sentient (SENT) at 12:00 UTC. The AI research organization's native token, SENT, saw a remarkable 13% surge on January 22 following Binance's announcement of its listing with a Seed Tag. Trading for SENT/USDT, SENT/USDC, and SENT/TRY pairs began on January 22. This listing provided SENT with increased visibility and liquidity, contributing to an approximate $20 million boost in its market capitalization.
Conversely, SunCrypto announced the delisting of 10 trading pairs from its Futures Market by 12:30 PM UTC on January 23. This decision was made to ensure user safety and market integrity, as these pairs consistently demonstrated low trading volumes, which can lead to higher volatility and potential manipulation. Traders were strongly advised to close their positions before the deadline to prevent automatic closure at prevailing market prices.
Global Forums and Regulatory Outlook
The World Economic Forum (WEF) in Davos, which commenced on January 19, concluded its annual meeting on January 23, 2026. This influential gathering served as a platform for global leaders to discuss critical topics, including crypto regulation, Central Bank Digital Currencies (CBDCs), and the path to institutional adoption of digital assets. Such discussions are vital for shaping the future regulatory landscape of the crypto industry.
Further adding to the regulatory narrative, the Digital Asset Market Clarity Act of 2025 (CLARITY Act) awaits action in the Senate. This proposed legislation aims to provide clear definitions for digital commodities, potentially exempting certain established blockchains from SEC regulation and imposing new compliance rules on crypto exchanges and brokers. Its passage could introduce greater regulatory predictability and attract more institutional investment into the market.
Industry Gatherings
In the realm of crypto events, January 23 also marked the final day of WAGMI Miami, a significant cryptocurrency conference held in Downtown Miami. Running from January 20-23, this event focused on decentralized finance (DeFi), cultural innovation, and educational initiatives, bringing together builders, investors, and innovators within the space.
As January 2026 progresses, the crypto market remains a focal point for both innovation and evolving regulatory frameworks. The interplay of specific token performance, exchange actions, and high-level policy discussions continues to shape its trajectory.
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How are institutions and celebrities predicting Bitcoin prices in 2026?
The table below shows the price predictions for Bitcoin by relevant institutions and prominent figures at the end of 2025. All information was collected from publicly available online sources.
Optimistic views are primarily based on the Federal Reserve's interest rate cuts, increased institutional allocation, and structural buying driven by spot ETFs, with targets mostly concentrated between $150,000 and $250,000. Cautious and bearish views emphasize that slowing demand, macroeconomic tightening, or technical structural disruption could trigger a deep pullback, with scenarios potentially leading to declines to $70,000, $56,000, $25,000, or even $10,000.
Some of these institutions' and celebrities' past predictions were very close to Bitcoin's price performance, while others were quite far off. Therefore, please consider these predictions objectively in conjunction with more information.
In summary, Bitcoin's price performance in 2026 will primarily be driven by the implementation of the US National Bitcoin Strategic Reserve policy and the macro liquidity resulting from global monetary easing. Meanwhile, the market's cyclical recovery demand following the significant correction in 2025, the continued allocation of institutional funds, and global geopolitical and inflationary pressures will also be key variables influencing its price trend.
| Institution / Individual | Description | Bitcoin target price in 2026 | Outlook |
|---|---|---|---|
| Charles Hoskinson | Cardano founder | $250,000 | Very optimistic |
| Robert Kiyosaki | Rich Dad, Poor Dad author | $250,000 | Very optimistic |
| Galaxy Digital | Crypto asset management company | $250,000 | Very optimistic |
| Arthur Hayes | BitMEX co-founder | $200,000+ | Very optimistic |
| Brad Garlinghouse | Ripple CEO | $180,000 | Very optimistic |
| VanEck | Investment companies specializing in ETFs | $180,000 | Very optimistic |
| JPMorgan | A leading global financial services group | $170,000 | Very optimistic |
| Tom Lee | Fundstrat founder | $150,000–$200,000 | Very optimistic |
| Standard Chartered Bank | British International Commercial Bank | $150,000 | Optimistic |
| Bernstein Research | Wall Street investment banks | $150,000 | Optimistic |
| Bitwise | Crypto asset management company | $150,000 | Optimistic |
| Citigroup | Global financial services group | $143,000 | Optimistic |
| Grayscale | The world's largest crypto asset management company | Breaking all-time high | Optimistic |
| Jurrien Timmer | Fidelity Director of Global Macro | $75,000 | Pessimistic |
| CryptoQuant | On-chain data analytics platform | $56,000～$70,000 | Pessimistic |
| Peter Brandt | Legendary trader with over 40 years of experience | $25,000 | Very Pessimistic |
| Mike McGlone | Senior Commodity Strategist at Bloomberg Intelligence | $10,000 | Very Pessimistic |
What will the price of BRCT be in 2027?
In 2027, based on a +5% annual growth rate forecast, the price of BRC App(BRCT) is expected to reach $0.00; based on the predicted price for this year, the cumulative return on investment of investing and holding BRC App until the end of 2027 will reach +5%. For more details, check out the BRC App price predictions for 2026, 2027, 2030-2050.What will the price of BRCT be in 2030?
About BRC App (BRCT)
What Is BRC App?
BRC App is a comprehensive mobile application designed to serve as a gateway to various Bitcoin-related services and products. Launched in January 2024, it represents a significant step in simplifying access to the Bitcoin ecosystem, which has been complex and inaccessible to a large portion of potential users. The app integrates multiple facets of the Bitcoin and cryptocurrency world, including .btc domains, a launchpad, commerce, gaming, insights, NFTs, and trading. This platform is tailored to cater to both seasoned crypto enthusiasts and newcomers, offering a user-friendly interface that demystifies the often-intimidating world of cryptocurrencies.
BRC App is built around the concept of .btc domains, a feature that brings the domain name system to the Bitcoin blockchain. These domains are a new form of digital real estate, capable of being traded, minted, and utilized in various commercial activities. The app's integration of .btc domains into the Bitcoin network marks a significant innovation, offering users a unique opportunity to own and trade these assets directly from their Bitcoin wallets. This feature is set to go live in the second to third quarter of 2024, with availability across multiple platforms including iPhones, Android phones, and desktops.
Resources
Official Documents: https://www.brcapp.com/litepaper
Official Website: https://www.brcapp.com/
How Does BRC App Work?
The functionality of BRC App spans several key areas, each contributing to a Bitcoin ecosystem experience. One of the primary features is the Launchpad on BTC, which focuses on BRC20 Token IDO (Initial DEX Offering) and Launchpad Platform. This platform allows users to participate in upcoming BRC20 IDOs, with the amount of allocation being influenced by the tier of BRCT (the native token of BRC App) staking. This mechanism ensures that users who are more invested in the ecosystem have greater access to these offerings.
Trading and commerce form another crucial aspect of BRC App. Users can trade .btc domains, akin to trading digital real estate, and manage their domain portfolios within the app. This feature extends to the ability to list, acquire, and sell .btc domains, providing a comprehensive marketplace experience. Additionally, the app facilitates the use of Bitcoin in commerce, allowing users to trade with Bitcoin and convert their domain portfolios into Bitcoin, thereby enhancing the utility of both the domains and the cryptocurrency.
The app also offers market intelligence by providing advanced price and volume data for .btc domains, a rapidly growing asset class. This feature is particularly valuable given the limited data currently available in this area. Furthermore, BRC App includes a domain marketplace for trading BRC NFTs, enabling transactions with Bitcoin and fiat currencies. Users can buy in bulk, filter based on preferences, make offers, or list their domains for sale, adding a significant layer of flexibility and opportunity to the ecosystem.
What Is BRCT Token?
BRCT, the native token of the BRC App Ecosystem, plays a pivotal role in the app's functionality. It serves as both a utility and governance token within the BRC App. The utility of BRCT extends to various aspects of the app, including claiming .btc domains. To claim these domains, users need to stake BRCT tokens. In return, they receive BRC Tickets, which not only grant the right to claim chosen .btc domains but also provide access to the BRC App Launchpad. The staking tiers associated with BRCT influence the level of access and benefits a user receives within the ecosystem.
What Determines BRC App’s Price?
The price of BRC App, like any asset in the cryptocurrency and blockchain space, is influenced by a complex interplay of factors, making its prediction and analysis a subject of keen interest among investors and market analysts. Key determinants include market demand, technological advancements, and the overall performance of the Bitcoin ecosystem. Market demand for BRCT tokens is primarily driven by its unique offerings, such as .btc domain trading, NFT marketplace, and the BRC20 token launchpad. As more users engage with these services, the perceived value of the app increases, potentially driving up its price. Additionally, the integration of innovative features like domain minting and the ability to convert domain portfolios into Bitcoin can attract further investor interest, influencing price movements. Historical charts and trading volumes provide crucial insights into these trends, helping investors understand past performance and make informed predictions about future price movements.
Another significant factor is the broader cryptocurrency market sentiment, which can heavily impact the price of BRC App. In a market where investor confidence is high, and there is a general bullish trend, assets like BRC App tend to perform well. Conversely, in bearish markets, prices may fall. The app's alignment with Bitcoin's blockchain adds another layer to its price dynamics. As Bitcoin is a leading indicator in the cryptocurrency market, changes in its value and adoption rate can directly or indirectly affect BRC App's price. Furthermore, regulatory changes, technological advancements within the blockchain sector, and global economic factors also play a role. Keeping an eye on these indicators, along with historical price charts and volume data, is essential for those looking to understand and predict the price trajectory of BRC App in the ever-evolving landscape of cryptocurrency and blockchain technology.
For those interested in investing or trading BRC App, one might wonder: Where to buy BRCT? You can purchase BRCT on leading exchanges, such as Bitget, which offers a secure and user-friendly platform for cryptocurrency enthusiasts.
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