Real survey shows commission splits remain top driver of agents’ brokerage choice

Reuters2026/07/24 13:02

By:Reuters

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The Real Brokerage’s June 2026 agent survey flagged commissions as the top brokerage-choice driver, cited by 39% of agents.
Revenue share or equity ranked second at 14%, ahead of culture at 12% or technology at 8%, signaling rising focus on wealth-building incentives.
Agent Optimism Index eased to 60.6 from 61.3 in May, staying above the 50 threshold for net positive sentiment.
Transaction Growth Index fell to 48.0 from 51.5, slipping below 50 as 35% reported fewer transactions than June 2025.
Affordability led buyer challenges at 46%, while 38% of agents described local markets as buyer-favorable, the lowest in over a year.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Real Brokerage Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202607240900BIZWIRE_USPR_____20260724_BW238118) on July 24, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Real survey shows commission splits remain top driver of agents’ brokerage choice

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