Hurun Report: High-net-worth individuals show increased willingness to invest in digital currencies, with 25% planning to increase allocation in the coming year

According to Odaily, the "Hurun 2025 China High Net Worth Individuals Financial Investment Demand and Trend Report" reveals that among domestic high net worth individuals, digital currency accounts for 2% of both the amount proportion of various types of financial investments and the allocation of overseas financial investment products over the past three years. In the adjustment plans for financial investments in the coming year, 25% of high net worth individuals plan to increase their investment in digital currency, and digital currency accounts for 6% of the overseas financial investment products they are considering for the next year. The report also points out that over 90% of high net worth individuals have a habit of collecting, and with the advent of the AI era, the popularity of digital collectibles is gradually rising, making it into the top ten for the first time, accounting for 7%.