Hurun: The proportion of digital currency investment among domestic high-net-worth individuals is about 2%
Jinse Finance reported that, according to the "Hurun 2025 China High Net Worth Individuals Financial Investment Demand and Trend Report," the proportion of digital currency in both the total amount of various types of financial investments by domestic high net worth individuals and in overseas financial investment products allocated over the past three years is 2%. In the adjustment plans for financial investments by high net worth individuals in the coming year, the proportion planning to increase digital currency investment is 25%, and among overseas financial investment products considered for allocation in the next year, digital currency accounts for 6%. The report also pointed out that over 90% of high net worth individuals have a habit of collecting, and with the advent of the AI era, the popularity of digital collectibles is gradually rising, making it into the top ten for the first time, accounting for 7%.
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