SWC CEO Andrew Webley Reflects on SWC’s Growth & Strategy Moves

The Smarter Web Company marked a busy week with key leadership changes. CEO Andrew Webley confirmed the appointment of Albert Soleiman as Chief Financial Officer. Soleiman previously served as CFO at FTSE 250-listed CMC Markets. He is bringing valuable experience to SWC. He replaces Mario Visconti, who has held the role since the company’s listing. Visconti will continue at SWC as Head of Projects, ensuring continuity and operational stability.

In addition, SWC welcomed Lily Howard as its new Marketing Manager. Howard brings a strong background in marketing. She will oversee campaigns for the company’s operating business and its Treasury Strategy. Webley said she had a productive first week, quickly integrating into the team. Also, Laura Stanton-Hobbs will join on Monday as Executive Assistant. These appointments signal the company’s focus on building a capable leadership team.

Strategic Partnerships and Funding Moves

SWC also announced Strand Hanson as its AQUIS Corporate Advisor. According to Webley, the company spent months engaging with Strand Hanson to ensure strategic alignment. He believes the firm will add value as SWC advances its plans. On the funding side, Andrew Webley discussed updates to the company’s subscription agreement . It is often described as an “ATM style facility.” The arrangement allows SWC to allocate additional shares when current placements are completed. 

This mechanism has been an important source of capital. It enables the company to pursue its ambition of becoming one of the UK’s largest businesses. Webley emphasized the importance of this facility in supporting long-term strategy. He explained that steady funding remains critical. As the company builds its profile as a technology business and a Bitcoin Treasury-focused enterprise.

Expanding Media Presence and Industry Engagement

The company has also been increasing its visibility in the media. Webley reported positive discussions with journalists over the week. It highlights growing interest in Bitcoin Treasury companies. He noted that engaging traditional media remains an important part of explaining why Bitcoin offers a compelling investment opportunity. SWC’s media presence has not been limited to interviews. A podcast recorded at Bitcoin Conference Asia in Hong Kong was released on Tuesday. 

CEO Andrew Webley praised the opportunity to meet prominent figures in the Bitcoin space. Including creators and educators, describing the experience as “a privileged part of my job.” He also mentioned video collaborations with RoxomTV and Professor B21. This reinforces SWC’s community-driven approach. Webley will continue his outreach in the coming weeks. His schedule includes attending the Bitcoin Unconference in New York. This will attract leading voices in the Bitcoin Treasury sector. He also confirmed meetings with investors and potential business partners around the event.

Growing Community and Future Outlook

SWC’s community has expanded rapidly, with membership surpassing 4,200. This growth makes it the third-largest Bitcoin Treasury community worldwide. The company hosted discussions on Twitter Spaces. This includes a session with Bitcoin advocate Croesus, further strengthening community engagement. Community members have remained vocal. They share optimism despite recent weakness in the company’s fiat share price. A supporter, Dr Bitcoin MD, described the current moment as a “new phase of growth and acceleration.” He is pointing to recent appointments and structural changes.

Andrew Webley acknowledged the challenges of share price volatility but stressed that the company remains “laser focused on the mission.” He repeated that SWC is still in the early stages of its journey. It values the continued support of shareholders and community members. Looking ahead, Webley confirmed his attendance at upcoming industry events in London. This includes The Digital Commonwealth conference at Mansion House and The Feast + Bitcoin gathering in Stroud. He expressed confidence that SWC’s strategy, combined with its expanding team and community. It positions the company for long-term growth.