63.1% of crypto-native media in Eastern Europe saw a decline in Q2 traffic
Jinse Finance reported that the Outset PR Q2 2025 report shows: Despite a 21.7% increase in digital assets during this period, 63.1% of crypto-native media traffic in Eastern Europe declined. The report points out that fluctuations in discovery channels, regulatory factors, and AI-driven changes in traffic recommendations have weakened media exposure. Russia and Poland together account for 82% of the traffic. In addition, only 17 media outlets contributed more than 80% of the traffic, indicating a highly concentrated media landscape.
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